WordPress is an extremely popular tool for businesses that need a web presence. The figures suggest that 60 million WordPress sites exist, and that’s a whopping one out of six of all sites available on the internet. The chances are, you’ve visited a WordPress site or blog in the past day.
But as all good marketers know, having an online facet of your business isn’t enough. If you want to drive traffic to your site, you need to start looking towards SEO.
Thankfully, WordPress is the ideal solution. Here, we tell you why.
Adding a blog to your site is simple
Fresh content is essential for good search engine rankings, and a blog is one of the best ways to do this. With WordPress, regular blogging is extremely easy. It’s just a matter of logging into the backend and writing your post. Of course, any old blog won’t do. You need a strong content strategy, backed up with thorough keyword research.
You can update your content as often as you like
Many businesses rush into having a website developed by a professional, but then later realise that they can’t update the content themselves. When you have a WordPress site, whether created by yourself or someone else, you’re in control. Whether it’s your latest products or details of an upcoming event, it can be changed by just about anyone who knows how to use the internet. Current information is essential for winning rankings.
If you’ve ever had a quote from a web developer, you’ll know how expensive it can be. But with WordPress, the costs are extremely low. You can go for a free site, or if you want great flexibility, you’ll just need to go for the self-hosted option and pay a few pounds per month for hosting. This leaves you with a bigger budget to really drive your SEO campaign.
It’s user friendly
You don’t have to be a web expert to be able to use WordPress and carry out the tasks you need to for SEO purposes. Once you’ve learned the basics, you’ll realise that it really is quite simple.
You can add SEO plugins
To give you an added helping hand, there are several plugins out there that can be added to the backend of WordPress and will help you to make sure that you’ve ticked all the necessary boxes. These plugins could save you literally hours of messing about with coding and tags.
It’s easy to find professional help
If you do come across problems and decide that you need some expert help, you won’t have to look far to find someone who’s good with WordPress. You might use the services of a professional SEO company, for example, who will easily be able to access your site and optimise your pages.
It’s super speedy
Google has started to use loading times as an indicator of just how good your website is. In short, if it takes ages for your pages to load, your rankings are going to suffer. WordPress is really quick, so this just gives you one less thing to worry about.
You can make your site look however you want
WordPress is flexible, and the amount of themes and templates out there make it easy for you to create a site that looks exactly as you’d like it to. This is important for SEO purposes because it means that your traffic will have a pleasant browsing experience. If you aren’t converting them into paying customers, your SEO efforts have essentially been wasted.
Link building is easy
Link building is an essential part of any SEO activity, and WordPress comes with several features that make this process easier. Blogrolls, pingbacks, and trackbacks are built in and help you to link to other sites, which will ultimately build positive relationships with other corners of the web.
It’s open source
WordPress is an open source tool, meaning that anyone can develop add-ons or functionality packages that can be used by any other user. This means that there are always new and exciting ways to take your site to the next level and boost your rankings. You never know, you could become so much of an expert that you start developing your own tools for others!
You can create several log-ins for your site
When you’re running an SEO campaign, it’s likely that you’ll have several people working on different tasks at any one time. If you’re using blogging as part of your strategy, you probably have at least one article writer who creates content for you. With WordPress, you can control who has access to certain parts of your site without even having to compromise on security.
As you can see, WordPress makes a very sensible choice for anyone who wants to launch an SEO campaign. With all the tools and support easily available, it’s no wonder that it’s the favoured choice of many businesses.
Are you using WordPress for your site? What have you found to be the benefits so far?
About the author
This article was brought to you by Ruth Hinds on behalf of WebSearch SEO. WebSearch SEO offers pay-on-results services and link building packages for businesses that are ready to take their online presence to their next level.