Debunking The Myths Surrounding Marketing Analysis And Research

Posted by on Sep 6, 2013 in Wordpress and Blogging Tips | 0 comments

Have you been thinking about hiring a marketing analysis and research company, but you are wary because of all the misconceptions and rumors about this particular process? If that is the case, then you should definitely read on to find the truth about the most common myths surrounding marketing analysis and research.

Myth No. 1: Only a Few Organizations can benefit from Marketing Research and Analysis

The Truth: All organizations, regardless of size or industry, will benefit from researching and analyzing consumer data.

If there are only a few businesses who conduct marketing research and analysis in the industry that your own organization belongs to, you may have already concluded that there will be no benefit for you if you do so. Businesses that do not research and analyze consumer data are actually missing out on a lot of opportunities.

There are actually a lot of benefits of researching and analyzing this particular set of data, from improved client retention to enhanced efficiency of content and from better conversion rates to greater campaign performance.

Myth No. 2: Marketing Research and Analysis Is Extremely Complex

The Truth: Through the services of the best marketing research and analysis company, you do not have to worry about complexity.

While it is true that the process of researching and analyzing marketing data is difficult for a lot of people, you do not necessarily have to carry this burden alone. This is why there are companies who specialize in providing such services. By enlisting the services to the right company, you will be provided with results in a very easy to understand format.

Myth No. 3: Marketing Research and Analysis Consumes a Lot of Time

The Truth: Marketing research and analysis results can be delivered within the same day, given that you are working with a highly reliable company.

A highly reliable marketing research and analysis company makes use of the latest technologies and tools. So by working with such a service provider, you can expect to gain the results that you need within an impressive time frame. You can choose to have it delivered to you in real time, after every few hours, at the end of the day, or at the end of the work week.

Myth No. 4: Businesses Already Know What Customers Want – No Need for Further Market Analysis

The Truth: The needs and preferences of consumers are always changing.

If you think that you already know exactly what your customers want, you may already have decided that there is no longer a need to perform further market research and analysis. Always keep in mind that consumers, being human beings, are always susceptible to changes. This means, that what they wanted yesterday may be different from what they want today. The only way to be kept abreast of these changes is to always monitor their activities – through proper research and analysis.

Myth No. 5: Marketing Analysis and Research is Always Extremely Costly

The Truth: Not really, as long as you are able to choose the right company that will perform the responsibilities.

Marketing analysis and research services do not need to be expensive. The key here is to choose the right team of experts to hand over the task to. Take the time to find out more about companies providing such services so that you will know the ones that have gained client trust and loyalty, from those that have not been able to deliver results.

Learn more about big-data analytics at Ijento.

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